![]() “They’re just far more diversified and globalized than this market and this one brand, and bringing a substantial, sustained boycott against them to pressure them into walking back their support for trans people or however you interpret this campaign, it would require just an enormous amount of coordination and discipline that, frankly, the right wing in this country just doesn’t really display for stuff like this,” said Dave Infante, a beer columnist for VinePair and the publisher of the drinks newsletter Fingers. We are working with local law enforcement to ensure the security of our people and our facilities,” an Anheuser-Busch spokesperson said in a statement to Vox. “The safety of our employees is always our top priority. On Thursday, April 13, Vox was copied on multiple emails apparently also sent to Anheuser-Busch saying that bombs had been placed at various company locations. ![]() That doesn’t mean there haven’t been worrying developments. Its stock price hasn’t really moved very much on the matter - it’s up over the past month, though in the last few days it’s come down some from recent highs. Remember the Great Keurig Boycott of 2017? Or Frito-Lay in 2021? Or, more recently, when people were mad because M&Ms were girls? Plus, if Bud Light’s doing a campaign like this, it probably thinks it will help its sales with some segment of consumers.īigger picture, Bud Light’s parent company, Anheuser-Busch InBev, has tons of brands under its umbrella and is worth over $100 billion. In terms of hurting sales, boycotts tend not to be super effective as most people don’t respond, let alone stick to them. “A lot of people are talking about it, fired up about it, they’re never drinking Bud Light again, yada yada yada, but they’ll be drinking them in a month, as soon as the news cycle quits,” he said. However, he doesn’t expect the backlash to stick. “They’ll be drinking them in a month, as soon as the news cycle quits”ĭon, a liquor store owner in Arkansas who requested to remain anonymous so he “doesn’t get caught up in the wokeness,” told me he had seen a 20-25 percent dip in Bud Light sales in the days after the controversy hit, with his admittedly small sample size of shoppers seemingly opting for Miller Lite and Coors Light instead.
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